Bertoli Marketing was able to build out an effective digital marketing strategy for Rainbow ABA Therapy. The initial website redesign allowed the site to be optimized for conversion as well as SEO.

• Their key value props and benefits prominently displayed.
• Custom landing pages were developed for the three states
  that they operate in.
• The high-performance team was showcased front and center.
• All roads on the website now lead to form conversions.
• Blogs and infographics bring to life the thought leadership of
  the organization.

The SEO strategy, coupled with an effective content marketing strategy, increased the number of organic keywords that they rank for from 202 to 692, an increase of 243%. Organic search traffic increased 55% in that same time frame. The backlinking profile increased 223%, increasing their domain authority.

The advertising effort, in addition with the SEO effort, increased their overall web traffic 23.6% and increased their form conversions 198%, leading to many new opportunities for the company. State-focused advertising campaigns were generated to drive targeted traffic to designated landing pages. Collectively, the revised marketing strategy has led to hundreds of new intake forms.