Modo had an underperforming demand generation function that wasn’t developing the leads and pipeline needed to reach their revenue goals for the year. They also had to keep their marketing budget low and lean to maintain profitability until more deals closed. Modo consulted with Bertoli Marketing to revamp their demand generation function, optimize the website throughout a redesign process, build out an effective webinar program to further engage their target market, and engage their prospects and leads to accelerate pipeline.

Over the course of six months, Modo’s overall bounce rate decreased 17%, their organic traffic increased 16%, email traffic was up 103%, and average website session duration was up 35%. Form completions increased 25.38% and the website’s overall conversion rate increased 105.3%. Overall pipeline increased 47.22% compared to the prior 6 months.