Map content to sales stages: Align your content with the needs and preferences of your buyer personas at each stage of the sales cycle. For example:

• Awareness stage: Create educational and informative content such as blog posts, videos, infographics, and social media posts to attract and engage your target audience.
  
  
• Consideration stage: Develop content that helps prospects evaluate their options, such as comparison guides, case studies, expert interviews, and whitepapers.
  
  
• Evaluation stage: Provide in-depth product information, customer testimonials, free trials, and demos to help prospects make an informed decision.
  
  
• Decision stage: Offer content that addresses concerns, provides pricing details, and highlights the value proposition of your product or service, such as testimonials, ROI calculators, and limited-time offers.