Bertoli Marketing was able to build out an effective demand generation strategy that included the following:

• Website Optimization – embedded calls-to-action (CTAs), rebuilt webpages to be landing pages, focused on conversion vs. being informational, gated high-value content, implemented retargeting ads and exit-intent pop-ups to convert more anonymous traffic.
  
  
• Webinar Program Deployment – built out a monthly webinar program from scratch that averaged over 100 registrations per event, engaging customers and partners and generated millions of dollars in pipeline. The webinar content was repurposed to generation additional valuable content.
  
  
• Field Marketing Management – developed a field marketing playbook, supported pre-event meeting scheduling for the sales team, managed on-site events, and supported sales with post-event follow-up to generate very positive ROI from each event.
  
  
• Content Marketing Strategy – company had very little high-value content that could be gated for lead generation. Worked with founders to develop valuable content that appropriately aligned to the various stages of the customer journey to engage and convert traffic.

Leading the marketing initiative for the battery analytics company, we deployed a demand generation engine that increased form conversions 466% over 12 months without reliance on advertising and brought the overall conversion rate of the website from negligible (under 1%) to 9.5%, driving impactful engagement to high-value content.

We increased the marketing database by 1,150% and helped increase revenue 160% year over year while building out marketing attribution reporting that previously did not exist.