Over the course of the past 18 months, we helped them increase the number of website visitors deriving from organic search traffic from 1,409 to 3.2K. They also increased the number of organic keywords from 1,020 to 2.1K. Currently, the value of traffic that is driven to their website through organic search is $8.7K. They have 285 keywords currently on the first page of Google.

A well-planned marketing budget creates the critical foundation for an effective marketing strategy, enabling companies to focus on measurable, results-driven outcomes. In the highly competitive and fast-moving battery industry, a well-supported marketing plan can distinguish a company from its competitors

Over the course of six months, Modo’s overall bounce rate decreased 17%, their organic traffic increased 16%, email traffic was up 103%, and average website session duration was up 35%. Form completions increased 25.38% and the website’s overall conversion rate increased 105.3%. Overall pipeline increased 47.22% compared to the prior 6 months.

Leading the marketing initiative for the battery analytics company, we deployed a demand generation engine that increased form conversions 466% over 12 months without reliance on advertising and brought the overall conversion rate of the website from negligible (under 1%) to 9.5%, driving impactful engagement to high-value content.

Map content to sales stages: Align your content with the needs and preferences of your buyer personas at each stage of the sales cycle. Learn about the Awareness, Evaluation, Consideration, and Decision stages.

Content marketing has become a vital component of modern business strategies. Companies leverage content to engage their audience, build brand authority, and ultimately drive conversions. However, with increasing competition and evolving consumer behaviors, it’s not always easy to ensure a positive return on investment (ROI) from every content piece.